LXRMarketplace November Email Template

LXRMarketplace's new monthly newsletter will keep you informed of the latest updates and insights you need for your robust digital marketing strategy. This edition explores the importance of a fully optimized Google My Business profile and checklist for a successful organic social media presence.

Optimizing your Google My Business Profile

Google now has the ability to support "Regions Allowed" for video structured data.This feature will signal to Google what region(s) are the intended audience for your video. This translates into Google being able to use that information to decide which regions to show a rich result for with a specific video. NetElixir sees this as an opportunity for our clients to reach more qualified and targeted traffic with video content and especially with rich results won through video content.

Your Holiday Season Forecast: as the holiday season gets underway, keeping your profile updated with the latest information about your business, hours, and inventory will help shoppers better navigate your store and connect with your brand. A successful holiday season relies on nimble and agile marketers, who can work quickly to keep up with demand.

Your Organic Social Media Checklist

Find your audience, based off your buyer personas and target audiences
Understand the differences between each platform and which are best for your brand
Optimize your profile by filling out every applicable field and ensuring content is consistent across platforms
Define your brand's voice and style
Create a content schedule
Use hashtags and emojis (when appropriate)
Find unique ways to engage with your audience
Stay nimble and reactive with trends, but keep content relevant to your brand and in good taste
Deal quickly and professionally with negative feedback by having a plan to address any issues that arise

NEW TOOL

The team at LXRMarketplace developed a brand new tool - the Meta Tag Analyzer. Benefits of the tool include:

An analysis of your webpage's title, meta description, and OG meta data
Detection of meta tags that extend suggested character limits
Get suggestions on how to improve your meta tag content

FREE SOCIAL MEDIA ANALYZER

The Social Media Analyzer tool provides insights into your brand's various social media channels, such as Facebook, Twitter, Pinterest, and YouTube. Identify what strategies are working and which could be improved. Monitor the reach and overall engagement of both your channels and that of your competitors.

Start Analyzing